At least 80% of the profits will be donated to NGOs

Most of the profits go to donations to NGOs, which is the aim of this project. The commitment is to donate at least 80% of the profits.

How we distribute the donations

At 3warnings we believe that the way to address these global problems is to involve everyone. That is why it is the users of the application who decide which NGOs receive our donations, through their votes.

Our users can vote for up to 5 of their favorite NGOs from among those registered. At the end of each quarter, we calculate how many votes each NGO has obtained and, based on this, the donations will be granted.

Advertising credits billed and consumed

Before entering into the calculation of donations, it is important to know the difference between advertising credits invoiced and consumed.

Advertising users buy advertising credits from us, which are spent as their ads are shown in the app. The billed credits are the credits bought from us by our advertisers and the consumed credits are the credits spent when printing the ads.

Our donations are calculated on the basis of credits consumed, not on those invoiced, so as to avoid situations in which an advertising User requests the return of his credits and we cannot pay for them because they have been donated.

Donations calculation

At 3warnings we calculate donations according to the following formula:

  1. We obtain the advertising credits that have been consumed in the quarter

  2. We add the quarterly revenue from sending messages from advertising Users to their subscribers. The sending of messages to subscribers is free for NGOs, but is paid for by the advertisers.

  3. We add the quarterly income from merchandising

  4. We subtract the expenses and taxes for that quarter

  5. We calculate 80% of that amount, and get the total donations for the quarter. 3warnings reserves the right to vary this percentage, but commits to always be at least 80%.

Distribution of Donations

Donations are distributed in proportion to the votes obtained by each NGO. If an NGO obtains 10% of the total votes in a quarter, it will obtain 10% of the total donations for that quarter. The calculation will be made with the votes corresponding to the last day of the quarter.

What happens to the unused advertising credits?

With respect to the remaining advertising credits, which have not been consumed at the end of a quarter, in the event that the advertising Users request their return, the corresponding amounts will be returned immediately, provided that the request is made within the first THIRTY (30) days after their purchase.

In the event that a refund is not requested, it will form part of the donations of the quarter in which it is consumed, that is, it will be calculated within the quarter in which those amounts are consumed.

Transparency: publication of income and expenses

We publish our income and expenses on our website. The income from credits consumed and from sending messages from advertisers to subscribers is updated daily and automatically, so the data always reflects the income that occurred until yesterday.

In addition, we publish quarterly summaries, which include the income, expenses, benefits, total donations, the votes obtained by each NGO and the donations corresponding to each one.

You can consult this data at Income and Expenses

Plans for the future

In the short term, improve the app. Optimization, new features, bug fixes… As soon as the income allows it, create a team of developers, and start with the iOS and Web versions.

In the medium term, if there is acceptance and the project grows, make more apps with the same spirit of solidarity. We will look for ways to increase our support to NGOs.

In the long term, my intention is to create a foundation, and leave the apps and everything else in their hands, so that this work can continue.

It would be my legacy to the common good, and I would die fulfilled.