We use the CPM model, from 1€ per thousand ads.
These are the average CPM in the main social networks, according to this source
Platform | CPM |
---|---|
$7.19 per 1000 impressions | |
$7.91 per 1000 impressions | |
YouTube | $9.68 per 1000 impressions |
$6.59 per 1000 impressions | |
$6.46 per 1000 impressions | |
$30 per 1000 impressions |
You can publish your ads in different size areas, and assign a different CPM to each one
For variety, the ads are displayed at random. But there are a few factors involved:
The higher the quality of an ad, its percentage of clicks, and its price per 1000 impressions, the higher the chances of the ad being displayed.
Photo by Riho Kroll
Photo by Matt Jones
You will have a channel through which you can send messages to users who subscribe. Your company will appear as another contact in their app, and users will be able to receive your messages and news first hand.
Yes, they won't be able to reply to you, it's just an outreach channel for NGOs and companies.